Long Term Branding Campaigns

Written by Claire Wednesday, 07 July 2010

Long Term Branding Campaigns

As the new financial year ticks over many media planners are finalising spends for 2010/11 and reflecting on brand building as well as individual campaign activity. Take just a minute to consider community radio in the branding exercises also. 4PeopleMedia offer very reasonable rates for ongoing campaigns over a 12 month period and will update MP3 material each month if required to focus on different areas of the business. Running campaigns over a long term period on community radio really helps connect brands with local communities through a grassroots medium. Whether it’s local football broadcasts, talkback style magazine programs focused on local issues, gardening information, great niche music programming or health information shows, your brand can sit alongside what’s going on at a grassroots level in any area. And community radio audiences tend to reward businesses seen to be supporting their own interests through radio advertising.
There are so many ways to align your brand identity with over 3.3 million people across Australia through 4PeopleMedia. Ask us for some suggestions to reach your 2010/11 objectives.