4PeopleMedia
The 4 People Media BlogCh,Ch,Ch,Changes...
Written by Claire Tuesday, 17 January 2012
There have been a couple of changes at 4PeopleMedia over the holiday period that we would like to share with you.
Firstly, we are pleased to announce Laura James as our new Production Manager.
Laura comes to 4PeopleMedia with a Honours degree in Media and extensive knowledge of both community radio and podcasting having worked with both SYN and RRR previously.
With Laura on board we are looking forward to not only providing exceptional quality audio production on radio ads in 2012 but also offering podcasting as a marketing tool for business’ through our production department and I will have further information on this development soon.
In the meantime, we are launching our new media kit specific to Indigenous audiences across Australia through our partnership with the National Indigenous Radio Service (NIRS). There are a number of sponsorship opportunities across the 183 stations in this network, reaching over 750,000 listeners each week nationally. If you are interested in or would like to reach to this audience, please use the contact form below to request a copy of the new media kit.
Lyndelle and Claire attended the Community Broadcasting Association of Australia’s annual conference on the Gold Coast in November. Besides getting an opportunity to get out of cold Melbourne, it was a great chance for us to catch up with many of the 124 stations we represent across the country and hear about the great programming they’re broadcasting each week. There was quite a lot of discussion about broadcasting in digital formats. With almost all stations streaming online now, many stations are offering ‘Listen Live’ services, meaning you can listen to any program at any time and several of the metropolitan stations are now simulcasting on digital radio.
We spent some time with representatives from McNair Ingenuity Research and together with the CBAA we look forward to offering more accurate listener figures than ever before in 2012 as well as a fantastic planning tool to give you reach and frequency figures for campaigns across any number of stations. More to come on these developments later in the year!
And finally - a new addition to our family of stations is the Victorian Network of Vision Australia Radio. This Network of 7 stations - 1 in Metro Melbourne and 6 in Regional Victoria reach an estimated 200,000 listeners each week. Although the network is built around the print handicapped community, actually the majority of listeners (approx 83%) are 'eyes busy' - people like truck drivers, cabbies, couriers - basically busy people who don't have time to read. 4PM now can offer this bank of stations as a collective for your campaigns so if you are interested in finding out more about where and who this network reaches across Victoria, simply give Lyndelle a call.
Add a commentBack on Board... in 2012
Written by Claire Tuesday, 10 January 2012
After a lovely holiday break the 4PeopleMedia team are back in the office ready to roll straight into the new year.
Sadly we’ve said goodbye to our Production Manager, Jason Gipps over the break. He can now be found working full time at Joy FM where he has been part-time employed for several years.
So we’re on the hunt for a new Production Manager. Interviews are taking place this week so we hope to announce our new team member very soon. With a number of great applications coming through we’re excited about starting the year with some fresh ears in our studio.
We’re also pleased to see a number of ongoing clients rolling through to the new year with us. Many of our clients have recognised the ‘bulk buy’ benefits of purchasing ongoing campaigns over a 12 month period and we’re happy to continue servicing them through 2012. Some of those clients include the Holmesglen Institute, City of Melbourne and the Port of Melbourne Corporation.
In other news that you can hear on air at the moment, the International Milinery Forum is on in Wagga this weekend, presented by Austar. Keep an ear on BLU FM, 2SER, Edge FM and Vox FM for details and interviews about the event.
The Morning of the Earth tour is on next week with screenings in both Melbourne and Sydney, and Songs for Nobodies tickets go on sale for their Sydney shows next week too.
The Summer Bridal Ideas Expo is on again in Adelaide at the end of the month. Tune into Radio Adelaide and Life FM in Adelaide for all the details.
We’re looking forward to a big 2012. Feel free to join us on Facebook or Twitter through the links below to keep in touch.
Add a commentEND OF A BIG YEAR!
Written by Claire Tuesday, 20 December 2011
The 4PeopleMedia office are winding down this week after what has been an absolutely huge year for our agency. We’re very proud to have delivered so many campaigns through our station network and would like to thank all 123 stations we work with for their ongoing support throughout the year. It’s fantastic working with all of you. We’re constantly hearing new, diverse and interesting programs on radio across the country and a continued rise in the quality of broadcasting on community radio. It’s great to be just a small part of helping support the communities those stations serve across Australia.
We’ve been pleased to see our list of clients grow quite significantly this year. The number of larger companies recognising the value in supporting grassroots networks across the country continues and increase and we’re happy to deliver quality audio material and generous bonus spots on many campaigns. Looks like everyone’s kicked a goal!
2012 will bring a range of new activity to 4PeopleMedia. We continue to develop our relationship with the National Indigenous Radio Service and their 183 radio stations. We will work with McNair Ingenuity Research to help deliver more relevant audience figures for the community radio sector. Our podcast training and audio production facilities already have bookings into the new year.
We would like to thank all of the clients and stations who have worked with us to make 2011 such a good year.
From Claire, Lyndelle, Roger and the team here in Melbourne, we would like to wish you a very merry Christmas and a happy new year and look forward to working with you in 2012.
Our office will be closed from Friday December 23 and will re-open on Monday January 9.
If you have any enquiries during this time please email
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and she will respond to you.
Xmas is ALMOST here...
Written by Lyndelle Monday, 12 December 2011
With Christmas almost upon us, we are pulling out all the stops to get campaigns on air for December and January.
Mazda Dealers in Regional SA
Songs for Nobodies in Sydney & Melbourne
Victoria Police - Arson across Melbourne
Summer Bridal Ideas Expo in Adelaide
Heide Gallery in Melbourne
...and a swag of events happening all across the City of Melbourne!
From big brands to small events and everything inbetween - 4PeopleMedia can work with you to get your announcements on air and working for you over the Christmas and January holidays.
We have even squeezed in a few Podcasting Training Courses for January, and producing audio for Alicat Publishing. If you need anything turned around fast and proffessionally sounding - get in touch and we can have you wrapped up for Christmas.
12 days to go......
Add a commentCBAA Conference wrap-up
Written by Claire Monday, 21 November 2011
Lyndelle and I represented the 4PeopleMedia team at the CBAA conference on the Gold Coast over the past few days and what a great opportunity it was to catch up with some of the stations we only get to have phone and email contact with in person. It was a pleasure to see all of you!
As the 4PeopleMedia word spreads we’re excited about some developing relationships with new stations and look forward to adding further stations still to our ever-growing collective list.
To the stations we do work with, thank-you again for your support and for demonstrating what a fine group of dedicated and passionate volunteers community radio attracts from all over the country. It was great to see just a little snippets of your hard work on display. And also to keep a track of it all via Twitter. If you didn’t make it to the conference and have time for a little entertainment and insight – try searching #cbaa2011 on Twitter.
We also walked away from this year’s conference excited about some of the survey work McNair are undertaking next year to help deliver some additional really useful audience data on individual stations. Some very interesting discussions took place around the future of citizen journalism and community broadcast in all it’s possible forms looking to the future. What a great opportunity to remind ourselves of why we broadcast and how powerful our medium can be in local communities.
In news on the homefront, there has been a lot going on around the office of late too.
97.9FM helped launch the new Coles store in Taylors Hill last Wednesday. You can see some photos from the event on our Facebook page – http://www.facebook.com/4peoplemedia
97.9FM are raising money to fund their relocation at the moment and have a benefit gig happening at the Corner Hotel this Wednesday November 23 featuring Ross Wilson, Dave Graney, Angie Hart, Georgia Fields and Al Newstead from 7:30pm. For full details visit http://www.cornerhotel.com or http://www.979fm.net
This Friday you can hear 3RPP, Radio Port Phillip broadcasting live from the opening of Coles Patterson Lakes.
The Road & Traffic Authority invite residents in Taree and the Great Lakes region to take part in a live webcast on the Pacific Highway upgrade on Tuesday November 29 from 7-8pm. To pre-register visit http://www.rms.nsw.gov.au
And finally, a happy anniversary to Jason Gipps who celebrates 12 months with 4PeopleMedia this week! Yay, we love you Jase!
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